Facebook Timeline for Pages provides an ideal platform for building a strong community around your brand. Optimize your new Facebook Timeline by understanding the layout changes and features. Our team has compiled a list of best practices with additional links to reference guides to help you get started.

Get Started with Facebook Timeline for Pages

Use Cover Images to Show Brand Personality

Cover Images are similar to billboards that represent your brand. Facebook offers ideas on cover photo themes. Examples include a popular menu item, album artwork, or a picture of people using your product. Cover Photo size is 851 x 315 pixels.

 

 

Showcase Multimedia in Large Story Format

Timeline design showcases large-scale images, video, and link stories to increase engagement with your fans. 

 

 

Add Photos and Custom Apps to Customize Your Page

Facebook Timeline displays a medium-sized thumbnail of your photos and apps at the top of your Page. You also have the ability to prioritize and manage the display of your apps.

 

 

Pin Posts to Highlight Important Messages

Don't let your important messages get pushed down the page each time a new post is published. Facebook Timeline allows you to "Pin" posts to anchor the most important story to the top of the Page for up to seven days. To "pin" a post, first make sure you are logged in. Hover over the post, click on the pencil icon ("Edit or Remove") and click "Pin to Top". It's that simple!

 

 

Add Milestones to Showcase Key Moments Over Time

Whether opening a new store, winning an award, or expanding into a new market, Facebook Timeline encourages you to highlight these key accomplishments with a "Milestone". Milestones display the full width of your page with dimensions 843 x 403 pixels.

 

 

Track Friend Engagement with Upgraded Management Tools

Don't ever search for the admin panel again! With Timeline, the admin panel appears at the top of all Pages you manage. Its dashboard look and feel displays notifications, Page insights, messages, and new Likes all in one place.

Official Guides from Facebook

    Reference Posts & Articles

    We've gathered the best resources from across the web to help you transition your Facebook page from old to new. Enjoy.

    1. Ready or Not Facebook Timeline for Pages is Coming

    One Social Media summarizes the new Timeline format with five brief outlines including cover images, applications, private messages, and other new features.

    2. New Facebook Pages Released With Timeline, Pinning & Private Messaging

    Marketing Land sheds insight on top features following the roll-out of Timeline for Pages on February 29, 2012.

    3. How To Use Facebook Timeline For Brand Pages: New Feature Details

    TechCrunch offers a user-friendly How-To Guide for Timeline complete with screen-shots and case studies.

    4. 10 excellent examples of Facebook Brand Timelines

    Econsultancy outlines 10 examples of well-designed brand timelines (complete with highlighted features and call-outs). Featured brands include Fanta, NY Times, Burberry, Captain Morgan, Subway, Starbucks, Macy's, Ford Motors, Coca-Cola, Old Spice.

    5. A Visual Guide To Facebook’s Timeline For Pages

    All Facebook contributor and social media maven, Mari Smith, shares a (very detailed) infographic to explain how Timeline for Pages Works. 

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